Category: AI Business & Behavior

The Legacy Pro+ Proposal: A Revenue Opportunity OpenAI Is Leaving on the Table

January 6, 2026

AI Business & Behavior, AI Policy & Power, Artificial Intelligence, Platform Politics, User-Centered AI

Executive Summary In August 2025, the #keep4o movement demonstrated measurable demand from ChatGPT Plus subscribers for access to GPT-4o’s original behavioral parameters. With over 10 million Plus subscribers, this represents a significant revenue opportunity through a premium tier offering. Conservative projections estimate $600 million to $1.2 billion in annual recurring revenue from existing subscribers. Market…

► Necessary Cookies Standard

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

None

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

None

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

None

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.

None